Privacy Policy

Last updated: 6 March 2026

1. Introduction

Loose Loop ("we", "us", "our") provides a mobile app and companion web app designed to help users track knitting projects, upload progress photos, manage tools and yarn, and learn new techniques.

We are committed to protecting your privacy and handling your data responsibly.

This Privacy Policy explains what information we collect, how we use it, how we share it, and the rights you have over your data.

2. Information We Collect

We collect the following types of information when you use the app:

2.1 Account Information

  • Email address
  • Name (if provided)
  • Authentication details (Apple, Google, or email login)

2.2 User Content

  • Photos and videos you upload (for example, project progress photos)
  • Yarn inventory, tools, notes, and project details you enter

2.3 Subscription and Purchase Information

We use RevenueCat to manage in-app purchases and subscriptions, including:

  • Subscription status
  • Transaction history (active, expired, trial)
  • App Store or Play Store purchase identifiers

We do not receive or process your payment card details directly.

2.4 Analytics Data

We use Mixpanel to understand app usage, such as:

  • Screens viewed and features used
  • Taps, clicks, and other interaction events
  • Device type, OS version, and general usage behavior
  • Web session replay recordings to diagnose usability issues and bugs

In web session replays, Mixpanel masks on-screen text and input fields by default. We also block images, video, canvas, iframes, embeds, and other rich media from replay capture.

2.5 Crash and Performance Data

We use Sentry for diagnostics, including:

  • Crash logs and stack traces
  • Device and OS metadata
  • Performance metrics such as memory usage and load times

3. How We Use Your Information

3.1 App Functionality

  • Create and maintain your account
  • Sync projects, photos, and inventory across devices
  • Manage subscription access
  • Keep the app secure and reliable

3.2 Product Improvement

  • Understand how users interact with the app
  • Improve performance and usability
  • Prioritize fixes and new features

3.3 Customer Support

  • Respond to support requests and account inquiries

We do not sell your personal data or use it for third-party advertising.

4. How We Share Information

We share data only with service providers needed to run the app:

  • RevenueCat (subscriptions and purchase verification)
  • Mixpanel (analytics and web session replay)
  • Sentry (crash and performance monitoring)

These providers process data on our behalf and cannot use it for unrelated purposes.

5. Data Storage and Security

We use industry-standard safeguards to protect account information, project data, and uploaded media.

6. Data Retention

We retain data while your account is active.

If you delete your account, we delete or anonymize your personal data except where:

  • Retention is legally required
  • Limited records are necessary for compliance and fraud prevention

7. Your Rights

If you are in the UK or EU, you may have rights to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Request portability of your data
  • Restrict or object to certain processing
  • Withdraw consent where processing relies on consent

To exercise these rights, contact support@thelooseloop.com.

8. Children's Privacy

Loose Loop is not intended for children under 13, and we do not knowingly collect data from children.

9. International Data Transfers

Your data may be processed outside your home country. We apply appropriate safeguards for these transfers where required.

10. Changes to This Policy

We may update this policy periodically. Material updates will be posted on this page with a revised last-updated date.

11. Contact Us

For privacy questions, email support@thelooseloop.com.